The process of telling your story, connecting with your audience, and showcasing what makes your business unique beyond what you sell!
There are 5 Pillars of a Personal Brand Story:
Who you are (beyond your job title, who are you at the core of your heart?)
What you do (beyond your actual service, what 'experience' do you provide?)
Why you do it (what is your mission, why does it light you up?)
Who you do it for (who is your ideal client?)
Unique value proposition (what makes your business unique?)
Developing your personal brand takes time to truly investigate what you do and why you are so unique to this ever changing and competitive market. When you truly slow down and identify your ideal client you share content that you confidently know it is the PERFECT FIT for them. When clients feel like you are speaking directly to them, they will fall in love with your business and with YOU! You attract exactly who you are.
Please don't think that speaking to an 'ideal client' will exclude other types of potential clients from wanting to book with you. This tactic is just a way for you to refine your content and brand messaging. Clear and confident with various potential clients who can relate to even a small percentage of your ideal client will still be drawn to you.